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By the end of 2020, the number of households not paying for traditional TV services in the United States was shown to amount to 31.2 million. As of 2019, 24.6 million households had cut the cord; this figure is projected to further increase in the following years and hit 46.6 million in 2024.

As of the first quarter of 2021, the number of AT&T Premium TV video subscribers, which are included DirectTV and others services, was around 15.9 million in the United States down 5.13 million from its 2017 peak. Like many similar providers, AT&T Premium TV is a casualty of the increasing dominance and success of streaming services, a phenomenon not just isolated to the U.S. but which has spread all across North America.

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